The CEO Academy

The Only Program Coaches Need to Build aN Irresistible Brand, Launch a Signature Coaching Program, Attract Dream Clients & Build a Freedom-Based Business!


You’re here for a reason.
The Universe doesn’t make mistakes.

Now is your time to step into the role of CEO in your life and business, and I want to help you do that with confidence.

If you’re a Coach with a servants heart and:

  • You feel burnt out from constantly creating social media graphics, moodboards, or all around busy work that isn't getting you paid and attracting the income you know you deserve…

  • You often feel stress and overwhelm creep in because you don’t know where your next client is coming from…

  • You’re tired of constantly scouring Facebook groups, adding everyone and anyone in hopes that they’ll slide into your DM’s wanting to hire you…

  • You hear more crickets than potential clients each time you show up online and offer a free call or pitch your services…

  • You know you have skills, experience, and an incredible message to share but the right people just aren’t hearing you and you’re unsure about how you can package all of your valuable knowledge into a package you can sell with confidence…

Keep reading, because you’re in the perfect place at the perfect time.


Diana Frustaci, Content Marketing Coach:

"Working with Ashley has been a game changer for me. Not only in my business but in my life.

I started her group coaching program, the CEO Academy, feeling low and insecure about my chronic illness and how it relates to my business, and finished the program feeling secure and excited about my future.

Ashely is REALLY good at hearing me and guiding me to make decisions that are right for me. Business is not a one-size-fits-all type thing so when I was thinking I couldn't do it, Ashley showed me how I absolutely CAN do it.

I highly recommend! Ashley is truly one-of-a-kind in all the best ways."


Melissa Williams, Interior Design Coach

"Thank you so much, Ashley. Words are not enough to express how much clarity and direction you've given me.

After working with you, I was able to apply everything you taught me to secure two 4-figure projects and complete my packaged offers at prices I would not have been able to confidently charge without your guidance.

I will continue to thank you in the best way I know how, by applying what you've taught me to continue on my path of clarity to success."


Rachael Schaeffer, Wellness Coach

"After working together, I had a top-to-bottom strategy for creating my personal brand, signature offer, and a crystal clear of my dream client and how I was going to serve her.

Ashley gave me the push I needed to finally find my calling, something I've struggled with for a very long time, and I’ll finally be able to quit my job that’s been draining me so I can pursue my passion with purpose!"

A few years ago, I was stuck in the biggest rut of my life.

I was hustling 60-70 hours every single week, feeling like I wasn't good enough or smart enough to succeed as a coach and entrepreneur.

I woke up every day feeling heavy and stressed about the uphill battle I was fighting.

I completely lacked confidence, I was constantly living in fear, and I had zero clarity on where to go or what to do next.

I was stuck between doing work that was completely unfulfilling, but feeling so stuck because I needed to pay my bills.

It wasn't until I fainted in the middle of brunch because of severe adrenal fatigue that I realized how deeply I was craving freedom in my life, and a career that allowed my creativity, unique gifts, and skills to flow freely.

I knew I had to make a change.

I took a chance on myself, and completely changed the way I approached my life and business.

I stepped into my role as CEO in my life and business.

I developed my confidence and abundance mindset so I could overcome the limiting beliefs and blocks that were keeping me stuck as a slave to my business.

I took the time to define exactly who I wanted to serve and became laser focused on connecting with them every day.

That's when I realized that the world is abundant and there are always more than enough dream clients, opportunities, and money for me.

I learned how to convert my dreamy clients from followers on social media to paying clients and I started rocking my sales calls with confidence.

I felt free, fulfilled, and overjoyed.

I was no longer slaving away for 12-14 hours a day doing work I wasn't passionate about just to pay the bills.

I had cracked the code to working half the amount of time while building more income, influence and impact than ever before.

My new business model allowed me to make more money than I ever thought possible, while having an abundance of freedom and the ability to work from anywhere in the world.

Now I've created a business that allows me to create 5-figure months working with dream clients that pay upwards of $5000, I've been interviewed on 20+ podcasts and blogs, secure compensation for high-level brand collaborations...

AND do work I LOVE and live a life I'm obsessed with while feeling more fulfilled and energized than ever.

Since claiming my power as the CEO of my life and business, I've been able to support dozens of women in creating a freedom-based coaching business doing what they love, creating 5-figure months, turning their dreams into a reality, and quitting their jobs to become full-time CEO's --

and I want to help YOU do the same.


Most people don’t know how to be a CEO, which will forever leave you on the hamster wheel, forever feeling like an employee in your own business, and I know you didn’t sign up for a J-O-B.


My role in your story is to ignite the CEO Goddess within you and hold you through the high and low waves of becoming your best self in life and business.

Feeling excited?

Then it’s time you made your dreams of becoming a successful, sought after Coach and CEO a reality by joining The CEO Academy!

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Here’s what you can expect…

Week 1: Creating a CEO Mindset

Your mindset sets the stage for everything in your reality. This is why it's important to be aware of your thoughts and patterns as you build your empire. Most people allow their thoughts and emotions to control them, so they never fully experience their true power and abundance.

This module will change that for you. You're going to learn mindset secrets to help you claim your power as the CEO of your business and life. You'll transform from insecure and unsure to confident and focused to create the kind of presence that attracts and inspires the people you want to work with.

• Gain a clear understanding of what your definition of success looks and feels like.
• Have outlined crystal clear goals for the kind of brand and business you want to create.
• Unearth and re-write old beliefs that have held you back from creating the life and business of your dreams.
• Understand how to protect your energy while serving others to maintain high performance as the CEO of your brand, business and life.
• Create the foundation (mindset) of a CEO building a strong personal brand and running a successful business. 

Week 2: Find Your Focus

By trying to be everything for everyone, you'll become nothing to no one. If you're going to create massive impact and a continuous stream of income as a Coach, you first have to identify exactly what it is you do best and how it applies to the lives and businesses of the people you want to work with.

In this module, you'll gain a clear understanding of the kind of signature offer you can provide your clients, determine exactly who your dream client is, and outline the extremely important details that attract them to you in the most authentic way possible.

You'll learn how to craft a personal brand that positions you as an expert and authority in the eyes of the people you want to work with, and how to create a lasting connection with them.

• Cultivate a destination brand that dream clients, brands, amazing collaborations, and opportunities flock to.
• Identify the unique transformation and experience you provide so you can speak directly to the people you want to work with.
• Create a brand board and understand how to beautifully align your story with the visual elements of your brand.
• Gain a clear understanding of exactly who you want to work with so you can attract them consistently, create the perfect programs and offers for them, and convert them with confidence. 

Week 3: Creating the Perfect Signature Offer

It's time to take your knowledge and experiences and turn them into the perfect offer for the clients you want to attract and work with. Understand how to efficiently break down and combine your knowledge in a way that provides a valuable transformation for your dream clients, and how to price your offer in a way that makes you excited to get to work every day!

• Understand the psychology behind why your client will pay more to work with you.
• Create an irresistible offer your clients really want.
• Gain confidence and understanding about how to price your signature offer.
• Set up systems and tools to sell your signature offer with ease so you can do what you love without burning out. 

Week 4: Become a List-Building Legend

Discover how to create a sales funnel that easily attracts more dream clients to you every day. This module simplifies the "tech" side of successfully building your email list as I'll walk you through step-by-step what you need to do to see continuous growth in your email database, and how to guide your new subscribers to schedule a call with you so you can convert them to paying clients.

• Reverse engineering your signature offer into a list-building lead magnet that builds trust with your dream clients by providing them a quick win.
• Create a streamlined sales system that builds your database of dream clients and converts them to your signature offer.
• How to effectively indoctrinate new subscribers on auto-pilot. 

Week 5: Intuitive Marketing for Modern CEO's

Most coaches and aren't owning their authority and expert status, and the problem with that is your dream clients are desperately craving a leader. They need you to show up consistently and guide them with value to the destination they're dreaming of. Learn how to establish yourself as an authority in any niche so your dream clients will form a line up to work with you.

Own your leadership skills and dominate your online platform to cultivate a deeper, more meaningful sense of community by learning how to craft genuine stories that align with your dream client.

• Create a content marketing strategy that aligns with your signature offer, brand values, and your dream clients.
• Master the art of copywriting so you can create content and sales pages that capture your dream clients with ease.
• How to position yourself as an expert in your niche and on your own platforms.

Week 6: Systemize and Sell Like a CEO

This is where most business owners get tripped up, but not you. In this module you'll gain the necessary strategies and tools to effectively manage your time like a CEO so you can more easily scale your income and impact. You'll learn how to hook your dream client and have them hanging on your every word, waiting to discover how they can work with you.

I've got you covered with scripts and outlines for promoting your signature offer on social media and to your email list, as well as a high-converting script to help you stay cool and confident during sales calls so you can close like a boss.

• Create a third party resource that effortlessly pre-qualifies your clients so you avoid wasting your time with prospects who want to “pick your brain”.
• Own your day like the CEO your are so you can fill your calendar with sales/discovery calls with dreamy clients.
• Rock your sales calls with confidence so you can consistently meet and exceed your income goals and make those coveted 5-figure months your new reality.

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Here are your options…

Option 1: The CEO Academy + 6-Week Group Coaching Intensive

If you’re a Coach who’s ready to dive into The CEO Academy, and you’re tired of “going-it-alone” — the Group Coaching Intensive option is SO for you.

Of course, you are smart, skilled, experienced and fully capable of building a coaching business on your own.

But, Lebron James is also smart, skilled, and experienced and could probably throw flawless 3-pointers all day — and he still has a coach and a team of other like-minded professionals to keep him at the top of his game.

That’s because as the true professionals we are, we are not meant to do this alone. Take it from someone whose one of very few regrets is not investing in support sooner, you may go fast when you go-it alone, but you go so much further when you team up with someone who’s been where you desire to go.

When you sign up for The CEO Academy + 6-Week Group Coaching Intensive, you’ll not only gain access to six weeks worth of the life-changing content and bonuses catered to helping you build an irresistible brand, launch a signature coaching program, attract dream clients & build a freedom-based business — you’ll also tap into an intimate group of Coaches and myself as your leader who will work together for six weeks as a collective to help you be, do, and have all that you desire.

Think of yourself as Lebron, me as your Coach, and this incredible group of women as your support system of like-minded professionals.

And I get it, even Lebron gets busy sometimes. So, if you find yourself drawn to this option and you’re unsure of your ability to commit the time, know that we’ll only meet once a week for an hour and every call will be recorded so you can watch the replay as many times as you want. You’ll also have lifetime access to all of the content inside The CEO Academy, so you never have to worry about missing out.

More on this below in the FAQ’s.

You ready now? Let’s do this.


Option 2: The CEO Academy DIY Digital Course

If you’re a Coach who’s ready to dive into The CEO Academy, and you’VE GOT A FEW THINGS ON-THE-GO — the DIY DIGITAL COURSE OPTION IS PERFECT FOR YOU.

If you’re making the transition into Coaching from the corporate world, just getting started with Coaching and want to dip your toes in without breaking the bank, or you’re not quite ready to commit to a 6-week group coaching intensive just yet — starting with The CEO Academy as a DIY Digital Course is going to save you so much time and help you ditch stress while building your Coaching business.

Much like inside the 6-week group coaching intensive, each week you’ll receive an email containing a video lesson, workbook and bonus so you can learn what you need to know to move forward in your business and complete the assignments that will move the needle towards your goals.

The best part? If time is tight for you that week, you’ll always have lifetime access to the content so you can review it as many times as you want when you find time in your schedule.

Still have a few questions? Dive into the FAQ’s below.

You ready now? Let’s do this.



Q: What if I'm not a coach? Is this program still a good fit for me?

A: Yes! Network marketers, virtual assistants, graphic designers, event planners, network marketers, and those of you who wish to make an impact in the world serving others by booking 1:1 or group programs will be able to apply the trainings, scripts, templates and strategies provided in this program to grow your business.

Q: What if I don't have time right now?

A: The CEO Academy is perfect for you if you're trying to save time and ditch stress while building your business. The templates, scripts, and resources included are going to drastically cut down on the time you'll spend figuring it out on your own. Best of all, you'll have lifetime access to the content with both sign-up options so you can review the content as many times as you need on your own schedule.
If you don’t have 1-2 hours per week to commit to being mentored by a Master Life & Success Coach while also holding space for the other women in the group, I recommend signing up for the DIY Digital Course option.

Q: What if I don't have a business yet?

A: You're in the perfect place! The CEO Academy is exactly what you need. I've got you covered when it comes to the tools and strategies you need to jumpstart your business and accelerate to becoming a leader in your niche. Launching your coaching business with a high-ticket signature offer and streamlined sales systems is your fast-track to creating the financial freedom you desire to quit your job (or treating your business like one) and run your business like a CEO.

Q: What if I'm in a different time zone?

A: Not to worry. Each of the modules in this program will be yours for life once you secure your investment, so you can watch them as many times as you need. The group coaching calls for The CEO Academy 6-Week Coaching Intensive (Option 1) will be held in the evenings on Eastern Standard Time, so if you feel that you won’t be able to commit 1-2 hours to show up for the calls during that timeframe, you can get started with The CEO Academy DIY Digital Course (Option 2).

Q: Do you offer a payment plan?

A: Absolutely. I believe in supporting you to become the most successful version of yourself in an affordable way. You can get started with Option (1) and Option (2) for The CEO Academy on a payment plan and start learning how to become an attractive CEO doing work you love as a Coach now.

Q: How long will I have access to The CEO Academy?  

A: Forever! As a member of The CEO Academy, you will receive lifetime access to all six modules, workbooks and bonuses so you can view and use them as many times as you need on your journey to building your empire.

Q: When does The CEO Academy start? When will I receive access to the content?  

A: Friday March 1, 2019! You’ll receive access to the content for Week (1) inside your student portal, and from there you’ll receive a new module, workbook and bonus each week to help you completely transform your business!

More questions? Send me an email and I'll get back to you ASAP.


Ready to Make Your Dreams of Becoming a Successful, Sought After Coach & CEO a Reality?

YES! Sign Me Up for The CEO Academy: DIY Digital Course! (payment plan available)

Yes! Sign Me Up for The CEO Academy: 6-Week Group Coaching Intensive! (Payment plan available)